PepsiCo to Acquire Siete Foods for $1,200,000,000 USD

The fastest-growing Hispanic food company in the U.S. is about to get even bigger.

PepsiCo is acquiring Siete Foods in a $1.2 billion deal. This move makes the Garza family, who own the majority of the company, some of the most successful Latino entrepreneurs in the food industry. Siete Foods was founded by Veronica Garza, a third-generation Mexican-American from Laredo, Texas, after she was diagnosed with multiple autoimmune diseases, including lupus. She and her mother created their first product, an almond flour tortilla, as part of her journey to use food as medicine.

This acquisition boosts PepsiCo's portfolio of health-conscious brands and helps them meet growing demand for authentic Mexican products. Mexican cuisine is the third most popular in the U.S. and continues to grow, especially among younger adults.

PepsiCo’s resources could help Siete expand internationally, potentially reaching markets like Mexico that were previously out of reach for the small business.

However, loyal Siete customers are concerned that the brand's quality could change, which has happened with other brands acquired by large corporations. Products like Annie’s Homegrown, Kashi, Burt's Bees, and Honest Tea saw ingredient changes after their acquisitions. Consumers hope Siete will keep its original recipes when the acquisition finalizes in 2025.

Despite the odds, Siete Foods' success is remarkable, and the Garza family is now among the most successful Latino entrepreneurs in North America.

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